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JOKA and football: a close bond

Quality and tradition - a combination that unites Eintracht Frankfurt and us with our JOKA brand. In summer 2021, we agreed on a long-term extension of our existing partnership until 2025.

With JOKA, we stand for naturally beautiful rooms with floor coverings such as parquet, doors and other products from W. & L. Jordan GmbH, making us one of the leading brand suppliers in Central Europe. We are the strong arm of the trade and also supported Eintracht on the international stage in the 2022/2023 season: As Eintracht Frankfurt's cup sleeve partner at the time, our JOKA brand logo adorned the jerseys of the eagle bearers, who competed in the UEFA Champions League for the first time in their club's history last season. The white JOKA lettering was clearly visible on the left sleeve of the black team jersey with which Eintracht Frankfurt once again entered the European stage.

In addition to the use of space, JOKA will receive a comprehensive presence on the LED boards at Deutsche Bank Park as well as B2B communication services and PR appointments with the professional footballers as part of the extended cooperation.

We have been working hand in hand as Hessian institutions since 2019. As an expert in floor coverings, home textiles and doors, our JOKA brand played a valuable role in the completion of the ProfiCamp. The premises of the new office bear the signature of JOKA in many ways. The same applies to the completely modernised Adler Business Club in the stadium. The boxes are fitted with high-quality parquet and PVC-free designer flooring. Eintracht Frankfurt was also able to draw on JOKA's excellent network of manufacturers and craftsmen for the remodelling of the Welcome Zone.

JOKA has also become visible and tangible for all to see elsewhere. The JOKA Showroom Frankfurt has been established between the ProfiCamp and Deutsche Bank Park in the centre of Eintracht's home town. This is the second largest contact point in Germany among around 60 locations when it comes to presenting customers from the Rhine-Main region with a high-quality full range of products for the home and contract sector on around 600 square metres. In the future, the JOKA Showroom can also be combined with a match day and shopping experience as well as various event formats.

To the JOKA Showroom - Frankfurt City

Axel Hellmann, CEO of Eintracht Frankfurt, is delighted with the extended partnership: "The modernisation measures in and around Deutsche Bank Park are closely associated with the name JOKA - just as JOKA is associated with Eintracht Frankfurt. Thanks to our partner, we have succeeded in creating a contemporary atmosphere for both our business customers in the stadium and our employees in the ProfiCamp. But this is just the beginning. The next projects are already waiting. Accordingly, the long-term extension is the logical step for both sides." Robert Horst, Managing Director of Floor Coverings and Home Textiles and responsible for sponsorship at Jordan, adds: "We are delighted to continue our partnership with Eintracht Frankfurt and expand it in the long term. With the JOKA showroom, which was created in close cooperation, we are in the direct neighbourhood of the Eagles and can intensify our cooperation even further. Being able to accompany Eintracht Frankfurt on their successful path fills us with pride and is a matter close to our hearts."

Jörg Ludwig Jordan, Managing Partner of W. & L. Jordan GmbH, says: "We have always supported local clubs with our JOKA brand and feel closely connected to the sport. Not only the friendly proximity to the athletes, but also the social responsibility to promote top German sport were once decisive for the great commitment. We are now proud to extend our partnership with Eintracht Frankfurt, which began in the 2019/20 season. After all, it's not just sporting success that suits our company, but above all the values that the club conveys to the outside world."

Last but not least, Eintracht Frankfurt and JOKA are also connected on a personal level: Ralf Falkenmayer and Andree Wiedener, two former Eagles players, work for W. & L. Jordan GmbH. Dietmar Roth was also a former employee and is still a frequent visitor to Jordan's box.