JOKA and football: a close bond
With JOKA, we stand for naturally beautiful rooms with floor coverings such as parquet, doors and other products from W. & L. Jordan GmbH, making us one of the leading brand suppliers in Central Europe. We are the strong arm of the trade and also supported Eintracht on the international stage in the 2022/2023 season: As Eintracht Frankfurt's cup sleeve partner at the time, our JOKA brand logo adorned the jerseys of the eagle bearers, who competed in the UEFA Champions League for the first time in their club's history last season. The white JOKA lettering was clearly visible on the left sleeve of the black team jersey with which Eintracht Frankfurt once again entered the European stage.
In addition to the use of space, JOKA will receive a comprehensive presence on the LED boards at Deutsche Bank Park as well as B2B communication services and PR appointments with the professional footballers as part of the extended cooperation.
We have been working hand in hand as Hessian institutions since 2019. As an expert in floor coverings, home textiles and doors, our JOKA brand played a valuable role in the completion of the ProfiCamp. The premises of the new office bear the signature of JOKA in many ways. The same applies to the completely modernised Adler Business Club in the stadium. The boxes are fitted with high-quality parquet and PVC-free designer flooring. Eintracht Frankfurt was also able to draw on JOKA's excellent network of manufacturers and craftsmen for the remodelling of the Welcome Zone.
JOKA has also become visible and tangible for all to see elsewhere. The JOKA Showroom Frankfurt has been established between the ProfiCamp and Deutsche Bank Park in the centre of Eintracht's home town. This is the second largest contact point in Germany among around 60 locations when it comes to presenting customers from the Rhine-Main region with a high-quality full range of products for the home and contract sector on around 600 square metres. In the future, the JOKA Showroom can also be combined with a match day and shopping experience as well as various event formats.
