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Regional commitment to sport

In addition to our commitment to winter sports and Eintracht Frankfurt, we also support various regional clubs. In particular, it is a matter close to our hearts to support sport in our home town of Kassel. Continuity and reliability are our top priorities here, as this is the only way for the clubs to realise top performances in professional sport. In addition to the partners presented here, we also keep an eye on a large number of smaller regional clubs that rely on sponsors to promote young talent. As a family business, we always see ourselves as part of the respective club family and are pleased to be able to make our contribution.

MT Melsungen

We have been a proud partner of MT Melsungen, the Bundesliga handball team from the Kassel region, for 8 years now. The North Hessian Bundesliga team celebrates its home games in the Rothenbach-Halle in Kassel in front of up to 4,300 spectators. In addition to floor stickers directly in front of the gates, we also appear there once a season with our show truck, the JOKA RoadStore.

EC Kassel Huskies

For over a decade, we have been supporting the second-division ice hockey team Kassel Huskies, an ambitious team whose clear goal is to return to the upper echelons of German ice hockey in DEL 1. We are delighted to be visible at home games with prominent perimeter advertising and to be part of the large community of the Huskies family.

KSV Hessen Kassel

In football, we have been supporting KSV Hessen Kassel for over 10 years - from the 2021/2022 season even as a premium partner. We have been with the Lions through all the highs and lows, and our collaboration is a matter of the heart. KSV is a traditional club with history: a club that has moved the region and its people for over 70 years. Our partnership with the club, which plays in the regional league, is made visible by a large advertising banner and the run-in carpet, among other things.