Magdalena Neuner

Magdalena Neuner is the most internationally successful biathlete of all time and has been a face of JOKA for many years. In the past, she has appeared in several JOKA TV adverts. Since the end of her career, the Wallgau native has favoured spending time with her husband Josef and their three children. The former athlete also appeared on TV as a biathlon expert for many years.

3 questions for Magdalena

What does nature mean to you?
For me, nature means coming back to myself, being grounded and taking a deep breath. I love being outdoors and experiencing the silence of the forest. Even as a professional sportswoman, that was always one of the reasons why I loved my job so much. Being able to be out and about is a gift.

Why do you like working with the JOKA brand?
For me, working with JOKA is just perfect because I can totally identify with the products and the people behind the brand. Authenticity is also extremely important for me as the Magdalena Neuner brand and I absolutely feel this in connection with JOKA.

What is your favourite leisure activity?
I just love being outdoors, my favourite place to be is at the lake. When the weather is nice and I'm out on my bike and can jump into the cool water afterwards, I'm absolutely happy.